Organic Fair Trade Coffee: An Explanation
Have you ever been among a group of friends or coworkers where someone brings up the term "Organic Fair Trade Coffee" and you simply nod away, too embarrassed to admit you have no idea what that really is? Well, it doesn't take long to learn the basics of why, how and where to buy it. And soon you'll have enough know-how to toss in your own two cents next time the topic comes up.
The Reason
Around the world, farmers in poorer nations are simply being paid too little for the amount of beans they produce and labor they put into their work. The movement is simply a demand for these farmers to be paid a reasonable price for the beans they cultivate. Considering how much the average person pays for a cup of coffee, this doesn't seem like too tall an order.
How do I know what to buy?
This is the really simple part. While there is no official brand per Se, there is a nifty logo which they've designed to set different coffees apart. It consists of a drawing of a faceless half black, half white person (ying-yang style) holding two baskets with the word "CERTIFIED" printed below. The label should be hard to miss on your next purchase.
Where to Purchase
Nowadays, just about every major supermarket carries at least one certified brand; it's just a matter of flipping some bags over to check. If you patronize a smaller market that does not carry it, it's probably just a matter of making a request to the staff. Now, even the most common of all shops offers it up. Yep, every Starbucks will serve you certified coffee upon request.
So, hopefully, these words have offered a bit of revelation on the idea being Organic Fair Trade Coffee -- not just to the particularly unfair treatment of hardworking farmers with no way to stand up for themselves, but to just how easy it is to at least not support this kind of treatment. Maybe, now, you'll even be able to share this knowledge with a friend or relative.
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February 07 2010 | coffee | No Comments »