The Tradition Of The Morning Espresso

Espresso traditionally emerged from the hills of Ethiopia. The Arabs the started trading it in Europe and as it is was very popular in the gulf countries. The Italians later started to cultivate their own coffee berry on hillsides in the last period of seventeenth century. The custom to savor espresso coffee at homes started with the innovation of stove top coffee maker.

The Italians urbanized an energetic coffee culture of their own. They started the coffee shop, where families, friends and neighbors assembled over a faultlessly brewed cup of espresso. Before the invention of stove top coffee makers, espresso was a very expensive and a complicated affair. The espresso machines were extremely high priced and only the rich people could afford it.

It all started in the year 1918, when Alfonso Bialetti started manufacturing metal household goods. The actual idea of stove top espresso makers came to his mind when he observed a sealed boiler type washing machine to wash clothes. It had a small central pipe which would draw the liquid soap from the bottom and redistributed it over the clothes. Bailetti manipulated this idea to make a simple coffee maker.

One of the places in the world which has good source of aluminum is Italy and this material was used by Bialetti to make the stovetop espresso maker. Many models failed to provide the desired results. In 1933 all technical issues were eliminated and the first stove top espresso maker was available to the people. An octagon shaped silver finish coffee maker which occupies most homes in Italy is very delicately designed to serve the purpose.

Alfonso Bialetti claimed his stove top coffee pots as "in casa un espresso come al bar" which means 'an espresso at home just like having a coffee bar.' In the initial stages, Bailetti would sell around 10,000 units annually. However, after the Second World War when his son, Renato Bailetti joined the family business, the sales of the coffee maker really took off.

After the Second World War Bialetti's son, Renato Bialetti joined the business. He launched a massive marketing campaign and with intense focus on production and advertising, he managed to increase the sales to 1,000 units per day. Thus, the stove top coffee maker became iconic in Italy and made its way in every Italian household. Its innovative eight-sided design and the rich aroma which was derived from it made it very popular among the Italians.

With the success of stove top coffee makers in Italy, many other people stated copying its design and manufactured their own editions of espresso makers. To keep up with this change, Renato Bialetti started imprinting the company mascot on the coffee maker in order to make it unique. It is a caricature of his father Alfonso Bialetti - little man with a mustache.

Italians love their tradition of starting their morning with a good cup of espresso. According to them, a good espresso is the one, which hold sugar for a few seconds at the surface of the "crema", or cream before it actually settles down. Therefore, if you really want to relish an authentic, aromatic essential shot of that espresso, you should just bring home a stove top coffee maker. It will be a worthwhile investment that will provide years of service.

True lovers of coffee understand that Stovetop Espresso Makers produce the best tasting, flavorsome coffee that is a pleasure to drink. A Bialetti Stove Top Coffee Maker is one of the best brands on the market.

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March 25 2010 | espresso | No Comments »

Start Your Morning with an Aromatic Cup of Espresso

Espresso traditionally emerged from the hills of Ethiopia. The Arabs the started trading it in Europe and as it is was very popular in the gulf countries. The Italians later started to cultivate their own coffee berry on hillsides in the last period of seventeenth century. The custom to savor espresso coffee at homes started with the innovation of stove top coffee maker.

The Italians urbanized an energetic coffee culture of their own. They started the coffee shop, where families, friends and neighbors assembled over a faultlessly brewed cup of espresso. Before the invention of stovetop coffee makers, espresso was a very expensive and a complicated affair. The espresso machines were extremely high priced and only the rich people could afford it.

The founder of stovetop coffee maker is Alfonso Bialetti who started his career making home goods in stainless steal. He designed the fabulous espresso maker in the year 1918. He came up with this marvelous idea after witnessing a simple boiler vessel type clothes washing machine. On observing the suction method in washing clothes Bialetti was inspired to develop this simple coffee maker.

Italy had a very rich source of aluminum and Bailetti used it to invent the stovetop coffee maker. After making various prototypes, it was only in the year 1933 that the first stove top espresso maker came into the market. By then, all the technical problems were resolved. The unique design and eight-sided shape was based on a silver coffee service, famous at that time in rich Italian residences.

The combination of modern technology with the traditional Italian artistry has made the stove top coffee maker very popular, also because it was a simple solution to a rich cup of coffee. In the beginning, the annual sales of the equipment were 10,000 units. The basic purpose of the Bialette coffee maker was to let people take the pleasure of a rich espresso similar to the ones from the coffee bar in the comfort of their home.

To increase manufacture and sales of stove top coffee maker, Renato Bialetti started to promote it all around the world. Daily sales of 1,000 units were achieved and it became a very famous product in Italy. This coffee maker prepared espresso coffee at rapid speed when compared to other market models. Many people around the word started to like the Italian type of coffee.

The stovetop espresso coffee maker had become customary in Italy and many competitors entered the market by developing similar style coffee machines. Renato then decided to give his fathers invention a unique and distinct logo of - A little man with a moustache. From that day onwards until today all of Bialetti products bear this logo as the symbol of originality.

Italians love their tradition of starting their morning with a good cup of espresso. According to them, a good expresso is the one, which hold sugar for a few seconds at the surface of the "crema", or cream before it actually settles down. Therefore, if you really want to relish an authentic, aromatic essential shot of that espresso, you should just bring home a stove top coffee maker. It will be a worthwhile investment that will provide years of service.

True lovers of coffee understand that Stove Top Espresso Makers produce the best tasting, flavorsome coffee that is a pleasure to drink. A Bialetti Stove Top Coffee Maker is one of the best brands on the market.

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December 25 2009 | espresso | No Comments »